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Classified advertisements placed by individuals in newsprint newspapers and magazines are not covered by the Advertising Standards Authority’s " court code of practice”. If you happen to buy goods that have been wrongly described in such an advertisement, and have lost money as a result, the only thing you can do is bring a case against the person who placed the advertisement for misrepresentation or for breach of contrast contract . In this case, you would use the small claims procedure, which is a relatively cheap way to sue for the recovery of a debt. If you want to pursue a claim, you should take into account whether the person you are suing will be able to pay damages, should any be rewarded awarded . Dishonest traders are wary aware of this and often pose as private sellers to expose exploit the legal loopholes that exist: that is, they may claim they are not in a position to pay damages.