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Cultural Difference
Finding yourself adrift in a different culture might seem exciting when you're on holiday, but it's an entirely different proposition when you're living and working. Codes of business practice may be radically different and the expatriate lifestyle can be lonely, yet many multinational companies have made little effort to prepare their employees for the shock.
The advertising giant J Walter Thompson is a case in point. We call in global relocation specialists to handle the practicalities of moving home and children's education,' says a company spokesman. But most other things we leave to the individual. The people we send abroad are experienced international businessmen and women and we expect them to understand different cultural milieus. There will always be the odd problem but we would hope that these could be dealt with by our local staff.'
But even with strong and knowledgeable support in the new country Chris Crosby, managing director of TMA, a company that specialises in corporate cross-cultural changes, believes more is required. Most people can identify explicit differences, such as clothing and food, which separate their culture from another and have little difficulty in adapting,' he says. More implicit differences are far harder to deal with.
In the UK a business meeting is perceived as a place where a plan of action will be formulated and implemented. In other cultures, it is often just a forum for discussion. If you go abroad with the UK model as a preconception you might think that a meeting had been a disaster when it hadn't.' Rather than getting people to adopt a different culture than their own, you have to help them adapt their own style to a new culture. Critical to this is understanding one's own culture. Without examining our own underlying perceptions it is unlikely we will get to grips with another,' Mr. Crosby says.
But people are unpredictable and not all cross-cultural situations are cut and dried; many are ambiguous, so a key element of successful working practice is to concentrate on building relationships. Your job is to do the right thing for the business,' he says firmly. You need to be clear about non-negotiables, ethically and in terms of business operations.'
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