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Read the text and answer the multiple-choice question by selecting the correct response. Only one response is correct.
Sales Techniques
Many of today's most trusted sales techniques were invented over a century ago by a young merchant named Eaton in Toronto. When he was young, Eaton worked briefly with his brothers in small-town stores. In 1869, he set up his own shop in downtown Toronto. He had many competitors, but he was also ambitious and had a plan for success. He offered a unique style of trade, but as was expected, all the other shopkeepers laughed at him, believing he would eventually fail. However, Eaton was not a man to be easily defeated; he came up with a brand new notion of business - 'Goods satisfactory, or money refunded.' He sold all his goods at fixed prices and only for cash.
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