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Product Selling

Once an organization has its product to sell, it must then the appropriate price to sell it at. The price is set by many factors including supply-and-demand, cost, desired profit, competition, perceived value, and market behavior. Ultimately, the final price is determined by what the market is willing to for the product. Pricing theory can be quite complex because so many factors influence what the purchaser decides is a fair . It also should be that, in addition to monetary exchange, price can be the exchange of goods or services as in a barter agreement, or an exchange of specific behavior, such as a vote in a political campaign.

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