Reading and writing fill in the blanks

A word on bias: some consider bias to be a problem. However, we might argue here that bias is a normal part of life and human interaction. We are all biased by our upbringing, our experiences, and our perspectives. While any attempt to be objectiveoptimisticsubjectivepermissive objective in your analysis is a good thing, it can be just as useful to archiveassumeacquireacknowledge acknowledge your biases in your research and arm the reader or consumer of your material accordingly. In a way, this is a form of respect to your readership; you acknowledge their critical thinking role in contactingconfirmingconsumingcontracting consuming your material and also acknowledge that phasingbuildingrulingpushing ruling out all bias—no matter how professional or scientific one’s research approach might be—is ultimately impossible.