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Cilantro is a tasty herb to most people. A pleasing combination of flavors of parsley and citrus, the herb is a common ingredient in many cuisines around the world. However, some people find cilantro . Of course some of this dislike may come down to simple preference, but for those cilantro-haters for whom the plant tastes like soap, the issue is genetic. These people have a variation in a group of olfactory-receptor genes that allows them to strongly perceive the soapy-flavored aldehydes in cilantro leaves. This genetic is usually only found in a small percent of the population, though it varies geographically. Interestingly, places where cilantro is especially popular, such as Central America and India, have fewer people with these genes, which might explain how the herb was able to become such a in those regions. East Asians have the highest incidence of this variation, with some studies showing that nearly 20% of the population experiences soapy-tasting cilantro. There is some evidence that cilantrophobes can overcome their aversion with repeated exposure to the herb, especially if it is crushed rather than served whole.