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In contrast to some other motivational theories, reinforcement theory ignores the inner state of the individual. Instead it focuses on what happens to an individual when he or she reformsconformsconfirmsperforms performs some task or action. Reinforcement theorists see behavior as being environmentally controlled. Rather than internal thoughts or desires, the theory is that behaviors are controlled by reinforcers—any consequence that, when immediately following a response, increases the tendencypotencyprobabilitycapability probability that the behavior will be repeated. For example, you decided to work over the weekend to finish a project early for your boss. When your boss finds out about your extra effort, she thanks you and buys you lunch. Assuming your boss’s reactions were comparablefavorablereliableincomparable favorable to you, you will be more likely to do similar deeds in the future. If your boss said or did nothing to acknowledge your extra work, you would be less likely to demonstratereflectchangeimpact demonstrate similar behavior in the future.