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Role Modelling

If the need for organizational change is communicated from the top down, it must be modeled from the top down as well. When a corporate leader is truly to change, he or she becomes a guiding light for the entire organization. A leader can model change through public actions such as press conferences or presentations. More significant, however, are actions that show that the leader is truly taking his or her own ideas to . Not only is it inspiring to see a leader taking his or her own advice to heart, but it’s also helpful to see what the change really looks like. Robert Iger, who became CEO of Disney, was concerned that innovation was fading. To show his commitment to cultural change, he in to provide hands-on help with game creation.

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