Reading and writing fill in the blanks

The role of values in society is to penetratedictatefacilitaterefine dictate what is acceptable or unacceptable. Values are part of the societal fabric of a culture, and they can also be expressed individually, arisingdescendingraisingrising arising from the influence of family, education, moral, and religious beliefs. Values are also learned through experiences. Not surprisingly, values can influence consumer perceptions and purchasing behavior. For example, consumers in some countries, such as the United States, tend to be moralisticindividualisticritualisticlinguistic individualistic and make many purchasing decisions based on their own personal preferences. In other countries, such as Japan, the well-being of the group is more highly valued, and buying decisions are more influenced by the well-being of the group, such as the family. Based on these differences in values, it is not surprising that ads capturingfeaturingaddingdifferentiating featuring individuals tend to do better in countries where individualism is an important value, and ads featuring groups do better in countries where the group’s well-being is a higher value.