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Look at the recent "Most Respected Companies" survey by the Financial Times. Who are the most respected companies and business leaders at the current time? Rather predictably , they are Jack Welch and General Electric, and Bill Gates and Microsoft. Neither have achieved their world class status through playing nice. Welch is still remembered for the brutal downsizing that he led his business through, and for the environmental pollution incidents and prosecutions. Microsoft has had one of the highest profile cases of bullying market dominance of recent times - and Gates has been able to achieve the financial status where he can choose to give lots of money away by being ruthless in business.