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First, new ideas are the wheels of progress. Without them, stagnation reigns . Whether you're a designer dreaming of another world, an engineer working on a new kind of structure, an executive charged with developing a fresh business concept, an advertiser seeking a breakthrough way to sell your product, a fifth-grade teacher trying to plan a memorable school assembly program, or a volunteer looking for a new way to sell the same old raffle tickets, your ability to generate good ideas is critical to your success.