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McLuhan’s preeminent theory
McLuhan’s preeminent theory was his idea that human history could be into four eras: the acoustic age, the literary age, the print age and the electronic age. He the concept in a 1962 book called The Gutenberg Galaxy, which was just as the television was starting to become popular.
He the world was entering the fourth, electronic age, which would be characterised by a community of people brought together by technology.
He called it the “global village” and said it would be an age when everyone had to the same information through technology. The “global village” could be understood to be the internet.
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